Meet The Team

Francesca Parker-Boothroyd

Managing Director

I have been Managing Director of Veni Vidi Medical since 2019, having grown my experience in Ophthalmic Sales since I joined the team in 2009. VVM was founded by my late father, Gary Parker, in the early 2000's, allowing me to work alongside him for many happy years. I am extremely proud of the team we have, and the exemplary customer service they provide. As a team, we are more than excited to continue the Veni Vidi Medical legacy for many years to come.

Lee Parker-Boothroyd

Director

As Veni Vidi's Director since 2020, I'm mostly working behind the scenes on our business operations. This includes business planning, developing marketing strategies and supporting our fantastic team so that we are constantly striving to provide the very best products and services. I love to dive into research and analytics, but my passion for Business Development drives me to explore new opportunities that will ensure our company continues to grow.

Debbie Redhead

Office Manager

I joined Veni Vidi after leaving sixth form at 18 and have been here ever since. I’ve worked my way up from Office Junior and after many years’ experience and training courses, I am now the Office Manager. I look after the day to day running of the office here at Veni Vidi, including the bookkeeping. I am currently studying to complete the AAT Level 3 Accounting qualification to help improve in my role as I hope to take on some more accounting responsibilities.

Sally Roberts

Regional Sales Manager (UK North)

I joined Veni Vidi Medical in the Summer of 2022 as Regional Sales Manager for the North of England. Although I am new to the industry, I have many years of sales experience. This, combined with in-depth, ongoing product training for our existing portfolio, enables me to hit the ground running. The world of Ophthalmology is proving fascinating! I aim to continue increasing our customer base across the North, bringing new hospitals and clinics on board.
I look forward to meeting you all!

Emily Scarpello

Director of Clinical Sales Support

I recently joined the Veni Vidi Medical team as a specialist clinical Optometrist, researcher, and manager. With over 25 years of experience in care provision and management within human clinical research, ophthalmic medical device development, and refractive and cataract eye surgery, I am excited to contribute my extensive expertise to the team.

For the last four years, I have worked exclusively within busy rapid access medical retina services, where I have led and trained a large team of Optometrists and Allied Health Professionals in clinics across the UK. My role involved both clinical assessment of patients and providing intravitreal injections.

I am thrilled to be joining the Veni Vidi team and am eager to bring all my experience to the table. I look forward to supporting both our customers and the team.

Debra Hartley

Administrative Assistant

As one of the newest team members at Veni Vidi I have many years of customer service and account management experience.
I love being part of a team and enjoy a busy office environment, I'm always happy to help.
Outside of work I enjoy spending time with my family, friends and especially walking in the beautiful Yorkshire countryside with our little Border Terrier.

Tracy Nicholson

Administrative Assistant

I recently joined Veni Vidi Medical in February 2024 after working as an administrator in a sales company for 14 years.
I am looking forward to learning my exciting new role within the company and becoming a valued member of the Veni Vidi Team.

Janet Hinchliffe

External Accounts

Janet has been our accountant for many years, and though she may not be an internal member of Veni Vidi, she certainly is integral to our success

Gus & Ruudy

Moral Support Team